Matthew Snyder

Spearheaded the rollout of a comprehensive copy review system, improving content quality and consistency across all channels while reinforcing brand alignment and strategic intent.

Established a structured communication framework that increased interdepartmental collaboration, enabling faster project turnaround and tighter integration between creative, strategy, and account teams.

Led and developed a team of 8+ copywriters, embedding a culture of continuous growth, accountability, and peer coaching – resulting in a measurable boost in copy quality and a reduction in revision cycles.

Partnered with executive leadership to redesign hiring and onboarding processes, cutting time-to-hire and raising talent quality, which accelerated new team member ramp-up and strengthened long-term team cohesion.

Led strategic email and lifecycle marketing initiatives for a diverse client base, achieving an average 20% lift in engagement and contributing to consistent, long-term revenue growth.

Advised business owners and marketing leads on messaging frameworks, segmentation strategy, and campaign architecture—transforming brand communications and improving customer lifetime value

Built a reputation as a trusted strategic partner, earning repeat business and referrals through collaborative consulting, clear communication, and reliable delivery of conversion-focused content.

Designed and launched a mentorship framework for 4+ team members, accelerating development, increasing retention, and improving morale through structured feedback and growth planning.

Oversaw content quality and consistency across email, SMS, and landing pages by implementing rigorous peer review and aligning creative output with broader campaign strategy.

Partnered directly with agency leadership to identify and solve strategic challenges, contributing to a lift in agency performance and deepening trust with key clients through high-impact consulting.

Produced 4,000+ high-performing eCommerce emails and SMS campaigns, contributing to 25%+ of monthly revenue for client brands through testing, segmentation, and conversion-focused messaging.

Elevated campaign performance by 15% by embedding market research insights into content strategy, deepening customer resonance, and improving overall effectiveness.

Built strong client relationships by proactively optimizing messaging frameworks and providing consultative insights—resulting in a boost in satisfaction scores and long-term engagement.

Directed integrated marketing efforts across website, social media, and email—driving a 30% increase in online engagement and expanding reach within the Atlanta metro community.

Developed and maintained the organization’s core messaging strategy, ensuring consistent voice across all internal and external communications, and increasing readership.

Consulted with leadership and internal teams on digital best practices, UX improvements, and content workflows, aligning communication strategies with organizational goals.

Managed departmental budget and vendor relationships, giving early exposure to marketing finance and operational planning in a mission-driven environment.