About
I'm a seasoned marketing leader with over 15 years of experience driving growth through creative yet strategic content initiatives. I specialize in blending creative vision with data-driven execution across email, SMS, paid ads, and landing pages. My leadership philosophy is all about lifting others up: I've guided teams, rolled out innovative tools, and consistently aligned creative work with big-picture business goals.
Recently, I've spearheaded cross-functional AI integration projects and led workshops on creative leadership, ensuring that our strategies not only deliver results but also empower the next generation of marketers.
Work
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Summary
Directed agency-wide copy operations, aligning team execution with strategic client goals and enhancing both creative output and operational efficiency. Drove cross-functional collaboration, process innovation, and team development to elevate client outcomes and agency performance.
Highlights
Spearheaded the rollout of a comprehensive copy review system, improving content quality and consistency across all channels while reinforcing brand alignment and strategic intent.
Established a structured communication framework that increased interdepartmental collaboration, enabling faster project turnaround and tighter integration between creative, strategy, and account teams.
Led and developed a team of 8+ copywriters, embedding a culture of continuous growth, accountability, and peer coaching – resulting in a measurable boost in copy quality and a reduction in revision cycles.
Partnered with executive leadership to redesign hiring and onboarding processes, cutting time-to-hire and raising talent quality, which accelerated new team member ramp-up and strengthened long-term team cohesion.
Atlanta, Georgia, US
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Summary
Built and led a successful freelance practice serving brands across eCommerce, SaaS, and service industries. Combined creative excellence with strategic rigor to deliver high-performing email marketing solutions, build long-term client partnerships, and drive sustainable revenue growth through tailored, data-informed content strategies.
Highlights
Led strategic email and lifecycle marketing initiatives for a diverse client base, achieving an average 20% lift in engagement and contributing to consistent, long-term revenue growth.
Advised business owners and marketing leads on messaging frameworks, segmentation strategy, and campaign architecture—transforming brand communications and improving customer lifetime value
Built a reputation as a trusted strategic partner, earning repeat business and referrals through collaborative consulting, clear communication, and reliable delivery of conversion-focused content.
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Summary
Acted as the strategic and creative bridge between agency leadership and the copy team, owning mentorship, quality control, and content innovation initiatives that laid the foundation for promotion to Director. Played a key role in elevating both internal performance and client success through hands-on leadership and process development.
Highlights
Designed and launched a mentorship framework for 4+ team members, accelerating development, increasing retention, and improving morale through structured feedback and growth planning.
Oversaw content quality and consistency across email, SMS, and landing pages by implementing rigorous peer review and aligning creative output with broader campaign strategy.
Partnered directly with agency leadership to identify and solve strategic challenges, contributing to a lift in agency performance and deepening trust with key clients through high-impact consulting.
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Summary
Recognized early as a high-impact contributor and emerging leader within the agency. Owned the strategy and execution of performance-driven email and SMS campaigns, while consistently exceeding revenue targets and laying the groundwork for team leadership.
Highlights
Produced 4,000+ high-performing eCommerce emails and SMS campaigns, contributing to 25%+ of monthly revenue for client brands through testing, segmentation, and conversion-focused messaging.
Elevated campaign performance by 15% by embedding market research insights into content strategy, deepening customer resonance, and improving overall effectiveness.
Built strong client relationships by proactively optimizing messaging frameworks and providing consultative insights—resulting in a boost in satisfaction scores and long-term engagement.
Atlanta, Georgia, US
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Summary
Owned the full scope of digital marketing and communications for a large, multi-stakeholder religious organization. Led strategy, messaging, and execution across all digital channels to increase engagement, expand reach, and support organizational initiatives. Provided marketing leadership at both strategic and operational levels, influencing growth and internal alignment.
Highlights
Directed integrated marketing efforts across website, social media, and email—driving a 30% increase in online engagement and expanding reach within the Atlanta metro community.
Developed and maintained the organization’s core messaging strategy, ensuring consistent voice across all internal and external communications, and increasing readership.
Consulted with leadership and internal teams on digital best practices, UX improvements, and content workflows, aligning communication strategies with organizational goals.
Managed departmental budget and vendor relationships, giving early exposure to marketing finance and operational planning in a mission-driven environment.
Skills
Marketing Strategy
Advertising, Campaigns, Content Development, Content Marketing, E-Commerce, Lead Generation, Marketing Budget Management, Marketing Campaigns, Marketing Management, Market Research, Performance Metrics, Strategic Leadership, Strategy.
Copywriting & Content
Copywriting, Editing, Email Marketing, SMS Marketing, Landing Page Optimization, Paid Ads.
Business & Leadership
Strategic Planning, Team Leadership, Mentorship & Coaching, Cross-Functional Collaboration, Process Optimization, Hiring & Talent Development, Client Relations & Consulting, Creative Operations, Performance Management, Change Management, Problem Solving.
Tools & Platforms
Generative AI Tools, Klaviyo, Mailchimp, HubSpot, Attentive, Postscript, Greenhouse, CareerPlug, Google Workspace.